All posts in Social Media
Over the past few years the economics of attention has fundamentallychanged—and that change has profound and deep implications for yourstartup. Sure, “building buzz around your startup” has always been highon every founder’s to-do list. But what has changed is what works, whatdoesn’t work, and what you need to do.
A decade ago, in the dot-com heyday, you built buzz by hiring a goodpublic relations firm (for about $30,000 a month, minimum) that wouldwoo and wheedle the computer trade press for a mention, a review, anything.And you could plan to spend a good $50,000 or more (way more)doing a launch event. Of course, all of this was just the prelude to a goodweb ad banner campaign chock-full of pop-ups, pop-downs, and pop-overs,all designed to scream louder than the other ads at the sucker watchingthe screen.
Back then, there was no Facebook or Twitter, no blogs or social networks,no news blogs, no social media. Attention was something you rippedout of (and ripped off) “consumers” with advertising and sycophant reviewsin trade magazines while “harvesting their eyeballs.”
The economics of attention online worked like strip mining: you blowup the attention of millions to garner a handful of sales, and who cared—everyone else did the same thing. You—the advertiser—were in the businessof stealing attention, or at least appropriating it without consent, via thetried-and-true process of hammering your message into thick consumerskulls.
This same approach is alive and well today—just turn on your television—but something else has arisen. It’s why Facebook has as many activeusers as Russia has “active citizens” and why social networks worldwideare growing, in terms of the number of participants, the depth of theirparticipation, and the effect others in these networks have on opinion,values, and buying decisions.
The preamble to the manifesto starts with: “We are not seats or eyeballsor end users or consumers. We are human beings—and our reachexceeds your grasp. Deal with it.”The Online World reads like asocial network Declaration of Independence from traditional marketing.
- Markets are conversations.
- The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
- Corporations do not speak in the same voice as these new networkedconversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
- To speak with a human voice, companies must share the concernsof their communities.
- But first, they must belong to a community.
- Companies that do not belong to a community of discourse will die.
- Markets do not want to talk to flacks and hucksters. They want toparticipate in the conversations going on behind the corporate firewall.
- We are immune to advertising. Just forget it.Social Media and Your Startup 211
- You want us to pay? We want you to pay attention.
- We know some people from your company. They’re pretty coolonline. Do you have any more like that you’re hiding? Can theycome out and play?
We now have a new economy of attention online. First and foremost,are you interesting? If you’re not interesting, you’d better be prepared towork hard to bring interesting things to the global conversation to rescueyour startup from obscurity.The good news about how social networks have retooled who getsattention online is that the new rules favor startups.
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Web blogs have emerged as a highly popular medium for varying types of business to communicate and interact with potentially millions of Internet users. The basic idea of a blog is to inform, educate or inspire and smart business people are using this medium gaining good visibility for their business and website.
Businesses small and large find refuge in web hosting as well as in CDN hosting for business promotion and actual transactions edging themselves in with the originally and purely online businesses. Whether by nature online or just recently adapting to the internet age, your business definitely needs new and effective search engine optimization (SEO) strategies employed to top it and its products in web search.
Excited to increase returns? Just follow these:
1. Exploit social media. An undeniably increasing internet phenomenon today is social networking. Facebook, Twitter and YouTube are just few of the more famous sites which are basically a combination of web and CDN hosting services. These social media enable you to interact closely with potential customers on a very personal level, put up promos and discounts to be easily seen by millions of subscribers, invite feedback and rating from customers that could just raise your credibility, and more. Further, they keep you appearing in their internal search engines’ search helps and results.
In order for you to be able to market your business through blogs there are a few things you will need to understand first. Marketing yourself in the internet and through blogging is all about proper communication. You need to have the passion of a high skilled writer to be able to find your audience. And even after you have found your audience you will need to have the skills to keep them where they are for long enough for them to want to buy your products eventually.
You have to pre-sell yourself, and you will have to remember that blogs are not just about filling up pages of useless conversation which does not really have any meaning. If you have the time and you are up to it, and then do it yourself. Sit down and dream the dream. Get your thoughts into words and give those words the right amount of passion.
Give people facts about your products. Find the words which others have not found yet, which present your case with a diverse angle that makes more sense, and which attracts the attention of the common man. Learn all about the plot of your novel and how to unfold it. People will first read your blogs, and then they will look for you again, because they enjoyed reading, and then eventually they will become your customers.