In order for you to be able to market your business through blogs there are a few things you will need to understand first. Marketing yourself in the internet and through blogging is all about proper communication. You need to have the passion of a high skilled writer to be able to find your audience. And even after you have found your audience you will need to have the skills to keep them where they are for long enough for them to want to buy your products eventually.
You have to pre-sell yourself, and you will have to remember that blogs are not just about filling up pages of useless conversation which does not really have any meaning. If you have the time and you are up to it, and then do it yourself. Sit down and dream the dream. Get your thoughts into words and give those words the right amount of passion.
Give people facts about your products. Find the words which others have not found yet, which present your case with a diverse angle that makes more sense, and which attracts the attention of the common man. Learn all about the plot of your novel and how to unfold it. People will first read your blogs, and then they will look for you again, because they enjoyed reading, and then eventually they will become your customers.